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Research papers

Emotions matter

The central idea of this paper is show emotions and the viewer will buy.Based on a research with 951 TV commercials and 1,361 viewers, theauthors arrived at several conclusions: Feelings on TV is the best way tomake the viewer feel emotions. What...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Ben Decock, Patrick De Pelsmacker
January 1, 2000
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Citation

Decock and De Pelsmacker (2000a, January 01). Emotions matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/emotions-matter